What is Kentico and How Does it Work?
In a digital universe that relentlessly drives towards more immersive, interactive and consumer-centric processes, few companies are more important than those focused on content management systems (CMS) – and there aren’t many better to employ than Kentico. Atomic Digital Labs, a responsible digital solutions partner that works to provide innovative digital services for clients, showcases Kentico as the foundation for building world-class digital web and app experiences. This post dives deep into understanding Kentico – its mechanism, benefits and how it empowers digital transformation of industries into Steve Jobs version of digital brilliance. What is Kentico? Kentico is proprietary web content management software offering comprehensive digital experience management capabilities across multiple channels, including the web, social media, and a company’s own e-commerce and intranet portals.
Kentico Software
Kentico is an award-winning provider of digital experience platforms that enable businesses to drive better outcomes with fewer resources by delivering multichannel digital experiences using a hybrid headless approach. Its digital experience platform (DXP), Xperience by Kentico, minimizes overhead by focusing on real customer needs. With a wide set of capabilities, it empowers teams to deliver better customer experiences through multiple channels faster.
Breathtaking speed to market
Xperience by Kentico’s hybrid headless architecture enables faster and more flexible implementation, allowing you to start small and build as you evolve. With its rich set of ready-to-go capabilities and APIs, you’ll need fewer people to get you to market quicker, for some amazing ROI.
Thanks to Kentico, marketers can craft consistent personalized customer journeys from awareness to advocacy using built-in low-code, no-code tools. They can experiment with new marketing channels and improve the maturity of their marketing ecosystem, while enhancing business and marketing agility. Kentico offers excellent Time-to-Market and Total Cost of Ownership (TCO), market-leading support, SaaS or on-premises deployment, and is backed by a global network of implementation partners.
Kentico was founded in 2004 and is headquartered in the Czech Republic with offices in the US, UK, Germany, and Australia. Kentico has more than 500 digital solution partners and powers over 35,000 websites across 120 countries. Customers working with Kentico include Allergan, Ingram Micro, Konica Minolta, Land O’ Lakes, PPG, Red Cross and Williams F1.
Your real needs at its core
Xperience by Kentico empowers marketing teams by providing an easy-to-use platform packed with essential low-code, no-code tools that puts their real needs first. It gives them complete autonomy and control over the crafting of memorable customer journeys that boost engagement, without relying on developers.
Designed to grow with you
Xperience by Kentico provides all the ready-to-go capabilities you need to deliver multiexperiences now, plus the built-in flexibility you need for future growth. As a cloud-native platform, it offers better security, scalability, extensibility, and affordability. This future-proofed platform ensures great ROI.
Gives you the competitive advantage
Xperience by Kentico delivers powerful built-in multichannel marketing tools as well as seamless integration with third-party technologies. Data from your entire ecosystem is accessible from one place for a 360-degree view of your customer. Now you can compete with larger competitors by being able to deliver remarkable digital experiences with fewer resources. Achieving more with less is the definition of ROI.
A delight to develop
Thanks to its .NET 8 technology and product-wide common standards, Xperience by Kentico brings you closer to your goals faster. Its hybrid headless approach, self-managed/SaaS flexibility, and rich set of ready-to-go DXP features will have your project up and running in no time. And our single-tenant promise will keep you compliant no matter where your customers are.
What is Kentico?
It’s a fully integrated, feature-rich CMS, E-commerce and Online Marketing solution, that carries the manifesto for digital transformation on its shoulders. It is quick, powerful and agile, and blue-chip businesses use it to power their digital life. Say, for instance, that you’re looking for an Enterprise class CMS. Whatever your business requirements, Kentico delivers out-of-the-box functionality as well as providing a highly customisable framework, allowing you to create a unique technological environment for your business. Kentico is more than just a bunch of 1s and 0s, however. It is a blueprint for how businesses should create digital ecosystems that are seamless, scalable and secure, to support the digital lifestyles of multi-channel customers.
Why Kentico?
In an age where the online footprint of your brand is what defines it, Kentico acts as a core component of your digital strategy by offering a holistic approach to content management, digital marketing, providing the ability to create personalised user experiences, conversions and create a sense of community. Customisation of digital experiences for users can boost engagement with a brand by up to 40%, as found in the Digital Experience Report in 2021. With Kentico, developers and marketers have the most intuitive interface and one of the richest API integration capabilities allowing them to easily take advantage of these functionalities. Choosing Kentico also means choosing a Kentico agency. It will open up the world of standards and best practises so that you can be at the forefront of innovation.
If you have been researching Kentico, you might have stumbled upon Kentico Experience as well. I hear you asking: What’s the difference?Kentico CMS and Kentico Xperience are both products developed by the web shop platform company Kentico Software. They cater slightly different needs and have evolved over time.Kentico CMS is an all-in-one content management system, which initially made a name for itself by offering a full suite of features to help businesses set up and manage websites, online stores and community sites with ease. Giving users a wide range of functionalities, it provided tools for web content management, e-commerce solutions and online marketing, as well as the ability to support social networking functionalities. The CMS – because it is available also for Microsoft’s competing CMS SharePoint – was praised for being not only highly flexible and easy to use, but also full of security features that developers and marketers alike are still in need for.Kentico Xperience is
an evolution towards a more rounded digital experience platform (DXP) utilising all components of Kentico CMS, but combining it with upper technologies to cater to the needs of modern businesses. It aims to enable users to create, manage and optimise digital experiences across multiple channels to boost customer engagement, deliver personalised content, and measure and analyse the performance of digital initiatives. It offers advanced solutions for content management, digital marketing, e-commerce and online communities within a single integrated platform.In a nutshell, Kentico CMS is about content management and online marketing, while Kentico Xperience is about cultivating high-quality digital experiences that enable businesses to connect with their customers more effectively, personalise their experiences, and lead to superior results in the digital enterprise. For more information on this, please see the video below:
How does Kentico Work?
That’s where the power of Kentico’s design-engineered architecture comes in, glossing over the complex to make the impossible seem simple. Drawing on a coherent, intuitive interface, this CMS makes it simple to manage E-commerce and online marketing campaigns as easily as blog content. It’s a dream-come-true for developers and marketers alike. Using the power of AI, Kentico will tune content and marketing to the needs of the individual user. A Forrester report suggests this kind of intelligent content personalisation can see sales grow by as much as 15 per cent. With Kentico, businesses can tap into the potential.